Customer Relationship Management (CRM) Software from the Sharyan Software Suite

General Overview of the Software

The Customer Relationship Management (CRM) software is one of the most professional and strategic components of the Sharyan software suite, designed with a strong focus on creating, maintaining, and developing effective customer relationships. This software goes far beyond simple contact management or promotional messaging and serves as a strategic infrastructure for analyzing customer behavior, personalizing interactions, increasing customer loyalty, and ultimately driving sales growth and market expansion.

In today’s competitive environment, successful organizations are those that understand customer needs more accurately, communicate with the right message at the right time, manage complaints and feedback effectively, and deliver a distinctive customer experience. Sharyan CRM provides all these capabilities in an integrated, flexible platform tailored to the needs of organizations.

The Problem and Need Addressed by the Software

Many organizations face challenges such as fragmented customer data, lack of interaction history, delayed follow-ups, weak responsiveness, limited behavioral analysis, and missed sales opportunities. These issues typically stem from the absence of a structured CRM infrastructure.

Sharyan CRM is designed to centralize customer information, streamline interactions, empower sales and support teams, and enhance service quality. It acts as a central hub for managing communications, histories, activities, complaints, campaigns, sales opportunities, and behavioral analytics, enabling organizations to better understand customers, improve satisfaction, and increase profitability.

Professional Features and Capabilities

• Comprehensive management of customer information including individuals and organizations, contact details, interaction history, classifications, and attributes
• Sales process management including leads, opportunities, quotations, invoices, and sales follow-ups
• Planning and execution of marketing and promotional campaigns via email, SMS, phone calls, and social media
• Advanced complaint, feedback, and suggestion management with full lifecycle tracking
• Work calendar and scheduling of calls, meetings, follow-ups, and customer-related events
• Task assignment to sales and support agents based on roles and geographic regions
• Customer behavior analysis through smart reports, analytical dashboards, and interactive charts
• Support for loyalty programs including scoring, periodic discounts, and incentive rewards
• Online registration form creation for lead generation from organizational websites
• Internal ticketing system for structured management of customer requests and issues
• Automated system or promotional messaging based on specific events
• Integration with SMS gateways and internal messaging systems
• Data exchange with other Sharyan modules such as support, finance, portal, and archive

Target Users

This system is suitable for all organizations that interact directly or indirectly with customers, clients, or citizens, including manufacturing and service companies, municipalities and public institutions, sales and marketing organizations, consulting firms, call centers, training centers, and government entities.

Real-World Use Case

Imagine a municipality aiming to improve citizen satisfaction. By deploying the Sharyan CRM module, all citizen requests and complaints are registered and routed to the relevant departments. Interaction history is maintained for each citizen, enabling staff to provide informed responses. Management reports highlight areas with the highest complaint volume and most frequent issues, allowing senior management to make targeted decisions to improve services.

Competitive and Specialized Advantages

• Localized design aligned with the needs of organizations, supporting Persian language and local calendars
• Multi-language and multi-unit support for large and distributed organizations
• Customizable forms, workflows, and business rules based on organizational processes
• Configurable management dashboards for different organizational levels
• High performance, smooth user interface, and web and mobile accessibility
• Integration with SMS systems, payment gateways, citizen portals, and other platforms
• Advanced access control for data confidentiality
• Scalable, secure, multi-layer architecture

Analytical Reports and Outputs

Sharyan CRM offers a wide range of analytical and management reports including lead-to-sale conversion rates, customer satisfaction reports, complaint frequency charts, sales and support staff performance indicators, regional customer analysis, sales funnel visualizations, customer loyalty metrics, and campaign performance timelines.

Integration with Other Sharyan Modules

The CRM module is fully integrated with other Sharyan components such as contractor portals, payment systems, archives, messaging, and support modules. For example, a support ticket registered by a customer is automatically visible in their CRM profile, and messages sent through citizen portals are stored in the interaction history, providing a complete and real-time customer view.

Conclusion

Sharyan CRM is not just a tool, but a digital strategy for sustainable, effective, and profitable customer engagement. It enables organizations to create value from data, improve customer satisfaction, streamline sales and service processes, and compete more powerfully in the market. For organizations seeking a true transformation in customer experience, Sharyan CRM is a reliable and professional choice.