Gity Brand
A closer look at the brand Strategy (from the Philosophy of foundation to the Mission, Vision, Values and Archetype), brand Voice (Tone of Voice and Slogan) and brand Image (Logos, Mascot, Icons, Colors and Typography) that represent the identity of the Gity Group. Gity is not just a name, but a way to taste the good taste of technology through organizational transformation.
Gity Mission
Commitment to developing smart solutions, serving productivity and accurate decision-makingGity System Shargh Company, relying on 20 years of experience in developing software systems, has defined its mission in designing and providing smart, efficient, and localized solutions in the field of information technology. We believe that technology should serve decision-making, information transparency, and increasing organizational productivity; not just a tool on the sidelines of processes.
Our mission is to create tools that, by deeply understanding the real needs of organizations, institutions and municipalities, bring speed, accuracy and intelligence to the depths of management processes and enable rapid, documented and forward-looking decision-making. At Gity, committed innovation, effective support and sustainable development are the three fundamental pillars of achieving this mission.
Gity Vision
Moving towards a digital future, with a leading approach to urban and organizational managementAt Gity Group, we have outlined our vision to become one of the leading information technology companies in the country, focusing on smart urban and organizational management solutions. Our goal is to build a future where macro decisions and executive operations are made accurately, quickly, and data-driven, and where the role of technology is transparent, effective, and inevitable.
On the horizon ahead of us, Gity is a symbol of trust in digital transformation. A company that not only produces software, but also provides insight, standards, and solutions, as a strategic companion to organizations on the path of transformation. We aim to play a key role in shaping Iran's digital future by maintaining quality, continuously improving products, and developing innovative services.
Gity Values
Gity's Value-Creating Triad, a Support for Decision-Making, Trust-Building, and IntelligenceGity Archetype
A combination of innovation, knowledge and commitment to sustainable progressCreator
At the heart of Gity Group's brand identity is the Creator Archetype; A personality defined by a spirit of innovation, a passion for creation, and building new worlds of complex ideas. At Gity, we believe that technology is not just a tool, but a platform for creating a smarter future. Designing integrated systems, developing management dashboards and business intelligence, and providing customized solutions for organizations are manifestations of this creative mindset. We don’t build to just work; we build to inspire.
Sage
Along with the creative spirit, Gity also benefits from the essence of wisdom. Gity Group always relies on knowledge, deep analysis, and precise understanding of organizational processes. The archetype of the sage in Gity's identity symbolizes the search for truth, interpretation of data, and the transmission of clear insight to managers and decision-makers. Gity does not want to just give tools, but also a perspective; knowledge that illuminates the path, removes ambiguity, and makes decisions more informed.
Gity Tone of Voice
A voice that conveys Gity's message clearly and authenticallyThe formal tone of Gity's team reflects commitment and expertise. This tone, using precise, respectful, and logical language, builds trust and conveys brand credibility. At the same time, this style of expression is designed to present technical and specialized complexities in an understandable and solid manner, so that all stakeholders, from employees to customers and partners, can easily relate to Gity’s messages. The formal tone is the foundation for professional, transparent, and lasting communication that reflects Gity’s core values of quality, accuracy, and responsibility.
Gity Slogan
Gity, Good Taste of Technology
The slogan «Gity, Good Taste of Technology» expresses a human (not machine), pleasant and different view of the world of technology. In this phrase, technology is not just presented as a technical tool, but as a sweet, practical and enjoyable experience. This slogan creates an image in the mind of the audience of an innovative, reliable and user-oriented brand that strives to bring technology closer to everyday life; simpler, more effective and with good taste. “Good Taste of Technology” means solutions that not only work, but also convey good taste.
Gity Mascot
The Gity Group mascot is a unique and symbolic robot that, with its strong and reliable body language, conveys speed, accuracy, and intelligence in serving users. This robot, with its hands on its chest, shows complete readiness and concentration to do the work, which conveys a sense of confidence and empowerment. Its special purple color, which is the Gity brand color, represents creativity, innovation, and brand authenticity. The robot’s eyes, with the “G” logo, cleverly embody the Gity brand identity and create a strong visual connection with the audience. This character is a combination of advanced technology and professional demeanor that best captures the key values of the Gity Group.
Gity Icons
[ICONS]Gity Colors
Gity's most recognizable brand assetRebecca Purple, Gity's brand color, is a combination of depth and charm that inspires both a sense of trust and stability, as well as innovation and creativity. This particular purple color, due to its visual richness and balanced beauty, well represents the identity of the Gity brand and remains in the minds of the audience. This color is a symbol of authenticity and professionalism that conveys a sense of calm, deep thought and foresight through the purple spectrum and expresses Gity's focus on new technologies along with precision, speed and intelligence in providing services.
Gity Typography
Improving the audience's user experience-
Persian Font
For Persian letters and texts, the Iran Sans font is used.
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Latin Font
For Latin letters and texts, the Segoe UI font is used.
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Font Weights
For greater readability, 4 weights are used: Light, Normal, Bold, Black.
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Basic Rules
All writing rules, including letter spacing, line spacing, and text alignment, are adjusted so that the text content is presented to the audience in the most readable way possible.
